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How to Improve Your Website’s Buying Process

From small businesses to huge corporations, increasing profits is the #1 goal.

As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge-especially when you’re so close to your brand-to see what’s missing and to make the necessary changes.

Fortunately, there’s no shortage of ways you can improve your buying process and see results in the near future.

Whether you run a product- or service-based business, here are 7 ways to increase online sales:

1. Have a user-friendly website that looks good.

This might seem obvious, but you’d be surprised how many small business owners neglect their online presence, even if they don’t have a brick and mortar store.

They get so focused on selling they forget about the user experience. As a result, visitors get frustrated they can’t find what they’re looking for, wrestle with glitchy pages and outdated content and go elsewhere.

Remember, many people are also going to be browsing and/or buying from their phones, so optimize accordingly.

2. Tell nothing but the truth.

Don’t exaggerate what your product can do or oversell your services. This will only hurt your reputation in the long run and keep you from gaining your customers’ and followers’ loyalty.

You might make initial profits, but people won’t return, will leave negative reviews and will tell family and friends.

Of course, you want to market effectively, but don’t claim your coaching services will absolutely lead to a six-figure income or your skincare products will make anyone look 20 years younger.

Be honest and transparent while sharing the benefits of whatever you’re selling.

3. Spend time on SEO.

You want your business to be found in Google, but that’s not going to happen unless you research your competitors, choose the right keywords (including longtail keywords) and properly optimize your website.

For example, a wedding planner will face stiff competition when creating campaigns around “wedding planning in Vancouver”.

He or she could create targeted, longtail content around keywords related to wedding planning, such as fall flower arrangements, unique cupcakes, elegant Bohemian wedding décor, his and her cocktails and so on-anything to drive traffic to the site while standing out from the competition.

4. Create a sense of urgency.

If users land on your site only to see an offer from a year ago is still front and centre, it’s disappointing and makes people wonder how much energy you put into your business or if you’re still in business at all.

If you want to improve your buying process, it’s essential to help customers understand the value of what you’re providing, whether it’s a limited-time offer or a seasonal sale.

5. Understand that content is king.

We’ve been hearing this for a long time, and it’s still so relevant! Search engines reward fresh and useful content. Here are some characteristics of a user-friendly website:

• Detailed, unique product descriptions

• Blog articles about interesting topics related to your product or service

• A FAQ page where you answer all your customers’ questions

6. Monitor and respond to reviews.

Nearly 95% of shoppers read online reviews before making a purchase, according to the Spiegel Research Center, 2017. I recently talked about the importance of online reviews in How to Deal with Negative Reviews Without Harming Your Business.

From Google My Business to Yelp, you have the opportunity to share your information and get customer feedback, whether it’s negative or positive.

7. Be super social.

You NEED a social media presence, and the time has come to focus on content marketing storytelling. Not only do users check out online reviews and how responsive you are, they also look to see what you’re promoting and how often you’re active.

You should have strategies the major platforms you know your target market is using including Facebook, Twitter, LinkedIn and Instagram.

Don’t neglect your audience and they won’t neglect you! It’s worth it to put the energy into strategizing now for great results.

No matter what your brand is, boosting your online sales, brand awareness and loyalty can be a big challenge.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Is your brick and mortar business doing well?

Are you looking for ways to expand your sales and reach?

Then an eCommerce is the best solution for all your traditional business problems.

In fact, with everything digital, it has become essential to have an eCommerce store. That’s why it is better to understand the custom eCommerce development services, and how it will advance your business. If you’re worried about security or isn’t sure about the eCommerce development then this article is for you. It will help you understand the benefits of having an eCommerce solution.

eCommerce Development in Nutshell:

eCommerce website allows selling your products and services online. Users can easily browse your products and buy them online. Multiple payment gateways are integrated to provide instant payment options. All these without any physical presence or meet up. Here are some facts to prove the competitive edge of eCommerce development:

Around 67% of US millennials prefer online purchasing.
eCommerce has grown by 300% over the last few years
The revenue generated by eCommerce in the US last year was approx. $600-700 billion
Global B2B sales are expected to reach over $6.6 trillion by 2021
eCommerce sales are predicted to hit $4.48 trillion by 2021
By 2040, approx. 95% of shopping will be facilitated by eCommerce
Now, let’s explore the major benefits of going online
1. Global Presence

Unlike those brick and mortar shops that are bound to a single location, your ecommerce store is way beyond geographical limitations. You can sell your products or services to anyone across the globe. Consider Amazon, an eCommerce store that allows people in Australia as well as in Canada to buy the spices from Indian merchants. While Amazon is a marketplace, you can have an estore with just your products and services and sell according to your shipping capabilities.

2. Enhanced Customer Experience

The best part of eCommerce development is customer experience. You can provide them with all the support and details without having to actually interact in person. On the other hand, customers can simply buy/order the product or service from the comfort of their home.

3. Detailed Information

Do you recall explaining each and every customer about the product, its details, price, expiry, or other attributes?

The daunting task!

With eCommerce web development, you can provide all the necessary information about the products to your customers via the product detail page. With details about products, their specifications, images, attributes, customers can select the best-suited product/service. And you won’t have to act like a recorder that keeps repeating the same details.

4. No Time Constraints

You can sell your products 24*7. With eCommerce stores, there’s nothing like opening or closing a shop. You can run your business through your mobile phones or laptops even while relaxing on a beach or on a vacation on some isolated island.

And for customers, they can search for the product whenever they want – @ 3 am or 3 pm. Doesn’t matter!

You don’t have to attend them physically and that’s amazing.

5. Inventory Management

Management of orders, stocks, inventory, and customer data gets easy with eCommerce development. You can get rid of those manual billing and bulk files. Instant notifications and alerts with backend database support can help you track and save every detail online, which can be accessed from anywhere anytime.

This startling figure comes from a recent review of the financial advice offered from the big four banks by the Australian Securities and Investment Commission (ASIC).

Even more startling: 10% of advice was found to leave investors in an even worse financial position.

Through a “vertically integrated business model”, Commonwealth Bank, National Australia Bank, Westpac, ANZ and AMP offer ‘in house’ financial advice, and collectively, control more than half of Australia’s financial planners.

It’s no surprise ASIC’s review found advisers at these banks favoured financial products that connected to their parent company, with 68% of client’s funds invested in ‘in house’ products as oppose to external products that may have been on the firms list.

Why the banks integrated financial advice model is flawed

It’s hard to believe the banks can keep a straight face and say they can abide by the duty for advisers to act absolutely in the best interests of a client.

Under the integrated financial advice model, there are layers of different fees including adviser fees, platform fees and investment management fees adding up to 2.5-3.5%

The typical breakdown of fees is usually as follows: an adviser charge of 0.8% to 1.1%, a platform fee of between 0.4% and 0.8%, and a managed fund fee of between 0.7% and 2.1%. These fees are not only opaque, but are sufficiently high to limit the ability of the client to quickly earn real rates of return.

Layers of fees placed into the business model used by the banks means there is not necessarily an incentive for the financial advice arm to make a profit, because the profits can be made in the upstream parts of the supply chain through the banks promoting their own products.

This business model, however, is flawed, and cannot survive in a world where people are demanding greater accountability for their investments, increased transparency in relation to fees and increased control over their investments.

It is noteworthy that the truly independent financial advisory firms in Australia that offer separately managed accounts have done everything in their power to avoid using managed funds and keep fee’s competitive.

The banks have refused to admit their integrated approach to advice is fatally flawed. When the Australian Financial Review approached the Financial Services Council (FSC), a peak body that represents the ‘for-profit’ wealth managers, for a defence if the layered fee arrangements, a spokesman said no generalisations could be made.

There are fundamental flaws in the advice model, and it will be interesting to see what the upcoming royal commission into banking will do to change some of the contentious issues surround integrated financial advice.

Many financial commentators are calling for a separation of financial advice attached to banks, with obvious bias and failure to meet the best interests of clients becoming more apparent.

Chris Brycki, CEO of Stockspot, says “investors should receive fair and unbiased financial advice from experts who will act in the best interests of their client. What Australians currently get is product pushing from salespeople who are paid by the banks.”

Brycki is calling for structural reform to fix the problems caused by the dominant market power of the banks to ensure that consumers are protected, advisers are better educated and incentives are aligned.

Throughout, history, we have experienced, a variety of economic conditions, and circumstances, including, recession, inflation, and somewhere, in – between! For a few years, we experienced, very – low inflation, largely, caused by a variety of conditions, world – wide, and largely, disrupted – by, the ramifications, and impacts, created and caused, by this horrific pandemic! Currently, we seem to be experiencing, a serious amount of inflation, created, by many factors, including, but, not, limited – to: post – pandemic ramifications; Supply and Demand issues, caused, to a large – degree, by, supply – chain, issues; maintaining, unrealistically – low, prolonged period of near – record – low, interest rates, etc. With, that in mind, this article will attempt to, briefly, examine, consider, review, and discuss, 6 potential dangers, from prolonged periods of inflation, and why, it is important to know, and understand, options and alternatives, to attempt to choose, the best – path – forward!

1. Cost of Living: Some factors, determining, the Cost of Living, include: wages (and wage growth); prices, etc, and how wages, are, or, aren’t able, to keep – up, with the increase in costs, etc! Most realize, we have, in the past – few months, experienced, a huge, jump, in pricing, most – apparent, in the food stores, restaurants, and, nearly, everything, related – to, day – to – day, existence, etc!

2. Federal Reserve: In recent times, the near – historic – low, extended period, of interest rates, has, in addition, to the intended measures (helping businesses, and the economy, in trying – times), has caused a Real Estate, Sellers Market, and, a huge rise, in home prices, in most parts of this country! In addition, it created a surge, in consumer use of credit, because, borrowing, appeared, cheaper! However, most economists forecast, many of these supports, and maintaining, such low rates, will, gradually, be reduced (or minimized), probably, beginning, next year. What impact will that have, and will we see, the historic reaction, which has been, when rates rise, it helps reduce inflation, etc?

3. National economy/ conditions: Largely, because of a world – wide, supply – chain, set of obstacles/ challenged, many industries, have experienced, challenges, in terms of, getting sufficient amounts of needed materials, etc! Go into, nearly, any store, and you will see, more – sparse, shelves, than we have seen, in recent memory! In addition, building supplies, products, food, toys, cars and car parts, etc, are under – stress, because of this!

4. Worldwide economies/ economic conditions: Nearly, every nation, is experiencing, economic issues and challenges! The United Kingdom, because of worldwide, as well as specific national trends/ causes/ conditions, has been largely, impacted! Since, we live, largely, in a global economy, when there is any disruption, in the supply – chain, it affects, everyone!

5. Stock and Bond Markets: Because of several reasons/ factors, the United States Stock Market, has benefited, significantly, and experienced, significant increases, in the price of stocks. In addition to the obvious ones, because, interest rates, have been, so low, many investors, believed, stocks, were, nearly, the only game – in – town! When, if, interest rates, rise, bond rates, will rise, and existing, bond prices, will adjust, and drop!

6. Immediate, intermediate, longer – term ramifications/ impacts: The immediate impact of inflation, is, usually, rising prices, and, wages, which, usually, rise, at a far – lower rate! In the intermediate – period, we begin to see, weakening economic trends, and in the longer – term, depending on how long, it ensues, there are often, several, undesirable ramifications, and impacts!

Don’t take inflation, and its risks, for – granted! The more you know, and understand, the better prepared, you will be!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!